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Stream/Area:
-
Subject:
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Paper ID:
IJSREM68218
Volume:
10 |
10 |
Oct 2026
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
SCHOOL OF MANAGEMENT STUDIES
VELS INSTITUTE OF SCIENCE ,TECHNOLOGY AND ADVANCED STUDIES
SCHOOL OF MANAGEMENT STUDIES
VELS INSTITUTE OF SCIENCE ,TECHNOLOGY AND ADVANCED STUDIES
Employee engagement has an impact on motivation, productivity, commitment and the quality of service that employees provide especially in retail organisations where employees meet customers face‑to‑face. I studied how employee engagement affects performance at Vasanth & Co a multi‑brand consumer electronics and home appliance retailer located in Tamil Nadu. This study was carried out during my internship at Vasanth & Co. I used a research design. I collected data from 52 employees by means of a structured questionnaire sent through Google Forms. I gathered data from books, journals, research articles, company reports and websites. I analysed the data with percentage analysis Pearson correlation, Chi‑square analysis and one‑way ANOVA. The percentage analysis showed a positive level of employee engagement: 94.23 % of respondents were motivated or highly motivated 94.23 % were proud to work at the company and 84.62 % gave an overall employee engagement rating of 4 or 5. Recognition (65.38 % positive) and professional growth (69.23 % positive) recorded the levels of agreement. Pearson correlation revealed positive relationships among motivation, work quality, loyalty and communication (r = 0.749 to 0.906 p < 0.001). The Chi‑square test showed that responses on all four factors were not evenly distributed (p < 0.001) and one‑way ANOVA revealed a difference, between male and female employees (p < 0.001). I conclude that Vasanth & Co can strengthen performance by continuing its engagement practices while paying more attention to recognition, communication, workplace support and professional growth.
KEYWORDS
This study, titled "A Study on the Impact of Employee Engagement on Organizational Performance with respect to Vasanth & Co " was carried out to understand the level of employee engagement and how it relates to employee and organizational performance. Primary data was collected from 52 employees through a questionnaire and the responses were analysed using percentage analysis, Pearson correlation, Chi‑square analysis and one‑way ANOVA. The study found that employee engagement at Vasanth & Co is generally positive: most employees feel motivated, productive involved in their work and proud of the organisation. Motivation, communication, work quality and loyalty were strongly and positively related. Areas that need attention include recognition, communication, workplace support and professional growth. Male and female employees showed differences in their responses. Overall by continuing to encourage employee involvement improving recognition and career‑development opportunities and strengthening communication Vasanth & Co can improve employee engagement raise performance and build commitment, among its employees in the long run.
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Publication Date
10/22/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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