A Study on Impact of Implementation of Advanced Technology in Logistics Industry in GMB & Co

This article integrates two complementary research studies to provide a comprehensive analysis of technology-driven supply chain transformation. The first study presents a quantitative survey of 120 supply chain practitioners examining how digital technology adoption, resilience investment, and sustainability integration drive operational and financial outcomes. The second study draws on primary research conducted at GMB & Co., a logistics firm in Thoothukudi, Tamil Nadu, using survey data from 125 respondents to examine how IoT, automation, AI-driven analytics, and digital supply chain systems influence operational efficiency and customer satisfaction. Together, the findings confirm that technology adoption is the strongest driver of supply chain performance (β = 0.54, p < 0.001), that resilience and sustainability contribute independently significant effects, and that firms investing across all three dimensions significantly outperform peers. The GMB & Co. case study further illustrates real- world adoption benefits and barriers in a mid-size Indian logistics context.