A STUDY ON IMPACT OF LIFE INSURANCES DURING COVID-19 WITH SPECIAL REFERENCES TO TIRUPUR CITY

Insurance is a means of protection from financial loss. It is a form of risk management, primarily used to hedge against the risk of a contingent or uncertain loss. The insurance transaction involves the insured assuming a guaranteed and relatively small loss in the form of payment to the insurer in exchange for the insurer’s promise to compensate the insured in the event of a covered loss. This study gives information about how the life insurance company gave service to the customer during covid 19 and created impact and persuaded the customer to buy more policies. It also shows the customer’s satisfaction level with insurance. For this research, data is collected through primary method and had gone through various analysis like Percentage, Chi square, Likert scale, Correlation and Rank analysis to find out consumer perception, services offered and impact made by insurance company.