A STUDY ON IMPACT OF SOCIAL NETWORKING ISSUES AMONG YOUNGSTERS WITH SPECIAL REFERENCE TO COIMBATORE CITY

The extensive use of Social Networking in India has been on the rise among the new generation youths. In today’s world, life cannot be imagined without Facebook, YouTube, Instagram, What-Sapp, LinkedIn or Twitter accounts and online handles. The new age social networking culture has been well accepted and has met an enthusiastic response and acceptance. There are reports of cultural changes and in the way traditional interactions and social communications are conducted in India. Research studies on this new age social media impact and usage within India have been limited to specific surveys and theories. The objectives of this study are an attempt to investigate the extent of social networking impact on the Indian youth. The reason for selecting youth as the target audience is because the direction of a country and culture is decided by the direction taken by youths of that country. This paper is an attempt to analyse the pattern of social networking usage and impact in order to determine the social networking addiction.