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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM24821

A STUDY ON IMPACT OF THE PROMOTIONAL ACTIVITIES ON CONSUMER BEHAVIOUR TOWARDS SHOPPING MALL WITH SPECIAL REFERENCE TO COIMBATORE

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Paper ID:

IJSREM24821

Volume:

7 |

7 |

Jul 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

D

Dr.R.MAYILSAMY

M

Ms.R.SHOBIHA

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Abstract

Shopping malls are increasingly competitive environment characterized by over capacity and declining customers where the promotional activities of the mall. Being increased used to differentiate the mall through image communication, increase visits on the use of marketing tools and measuring their effectiveness in the shopping malls. The study is to analysis the objective of identifying and analyzing the promotional offers offered by the malls to attract more customers and other key factors and attributes.The result shows there has been a significant impact by promotional activities of shopping malls in influencing the consumers’ buying behavior.

KEYWORDS

Shopping Malls Consumers’ Buying Behaviour and Promotional Activities.

Cite This Article

Dr.R.MAYILSAMY, Ms.R.SHOBIHA, "A STUDY ON IMPACT OF THE PROMOTIONAL ACTIVITIES ON CONSUMER BEHAVIOUR TOWARDS SHOPPING MALL WITH SPECIAL REFERENCE TO COIMBATORE," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 7, Jul 2023.

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Publication Date

7/25/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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