A STUDY ON INDIAN RETAIL MARKETING

A STUDY ON INDIAN RETAIL MARKETING

UNDER THE GUIDANCE OF DR. LALIT SHARMA

MUKUND KUMAR JHA

SCHOOL OF BUSINESS,  GALGOTIAS UNIVERSITY

Abstract

Over 10% of India's GDP and about 8% of the workforce are employed in retail, making it the country's largest industry. There is a turning point in the Indian retail business. A number of new competitors have entered the market, making it one of the fastest-growing sectors. Breakeven is tough to get due to the high initial expenditures needed, and many of these players have not experienced success thus far. The market is expanding, government policies are improving, and new technology are making operations easier, so there is hope for the future. The entrance of international businesses in consumer retailing will mark the next phase of development in the Indian consumer markets. Most businesses are optimistic that the retail industry's onerous FDI regulations would soon be lifted. further while domestic Indian businesses have a leg up in the market knowledge department, international competitors will soon be able to undercut them financially and force prices further down. The forthcoming conflict will center on that.

Keywords:- India, Retail, Marketing,