A Study on Individual Perception & Consumer Behaviour on SBI Mutual Fund

The purpose of this study, “A Study on Individual Perception & Consumer Behaviour on SBI Mutual Fund, Nagpur,” is to investigate how investors see and use SBI mutual funds. It seeks to ascertain the factors that impact their choices, the difficulties they encounter, and their level of mutual fund option awareness. The study, which is based on a survey of 100 investors, finds that although many people are aware of the advantages of mutual funds—such as increased returns, diversification, and professional management—a sizable portion are hesitant to invest because they lack the necessary knowledge, find it difficult to choose funds, or depend on agents for advice. Despite lower returns, many investors still Favor more conventional choices like fixed deposits because they think they are safer. To help investors make wise decisions, the report highlights the need for increased awareness, simpler investment procedures, and better financial education. Financial organizations and legislators can create more effective plans to persuade more people to choose mutual funds as an intelligent and convenient investment choice by better understanding investor behaviour.   The study also emphasizes how marketing initiatives, individualized financial advising services, and streamlined paperwork can be quite helpful in closing the gap between investor interest and participation. In the long run, mutual funds will be a more popular investment option if investor confidence is increased through transparency, digital accessibility, and regulatory assistance.