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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM59184

A Study on Influence of Brand Positioning in Consumer Satisfaction of Asian Paints PVT. LTD, Coimbatore

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM59184

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM59184

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

JM

JAYANAND M1

M

Mrs.N.GAYATHRI2

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Abstract

The paint industry has evolved significantly from a luxury segment to a necessity due to economic growth, urbanization, and rising disposable income in India. Increased demand from construction, automobiles, and consumer durables has driven industry growth. Consumers are becoming more brand-conscious and aesthetically aware, leading to higher demand for premium paints. This study focuses on understanding commercial consumers’ preferences, attitudes, and satisfaction towards branded paints in Coimbatore city. The findings will help manufacturers, marketers, and retailers improve their strategies and meet consumer expectations.

KEYWORDS

Paint Industry Consumer Preference Brand Image Marketing Strategies

Cite This Article

JAYANAND M1, Mrs.N.GAYATHRI2, "A Study on Influence of Brand Positioning in Consumer Satisfaction of Asian Paints PVT. LTD, Coimbatore," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026. https://doi.org/10.55041/IJSREM59184

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Publication Date

4/3/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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