A Study on Influences of Social Media Advertisement on The Online Buying Behavior

A Study on Influences of Social Media Advertisement on The Online Buying Behavior

Dr. JOYCE R 1   DHARSHINI K 2

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology,

MBA, School of Management Studies, Sathyabama Institute of Science and Technology

ABSTRACT

The paper is an attempt to find out factors influencing online buyers, as well as those factors. This study is to recognize the effectiveness of social media, effectiveness of buying behavior and problems of social media on buying behavior.

. The study reveals the vital role of the social media in making the positive impact on buying behavior among the students. It is an outcome of the study that, the social media like Facebook, Instagram and Twitter are highly effective on the students buying behavior. Also, a model changing students buying behavior towards selecting certain product, age group by using the most suitable social media and buying behavior equation will be the best tool for products reach and advertisement. Output of this study will help online marketers, bloggers, vendors, executives and marketing managers to adopt social media effectively and efficiently to promote and maintain the existing customers, attract more users in order to achieve their goals and solving problems that are related to the usage of social media.

Keywords: Research, interventions