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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65992
Volume:
10 |
7 |
Jul 2026
Pages:
1-6
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Commerce and management
Government city college Hyderabad
Commerce and management
Government city college Hyderabad
Commerce and management
Government city college Hyderabad
Mutual funds have become one of the most preferred investment avenues for individuals seeking to grow wealth while managing risk through diversification and professional management. This study examines investor awareness, behaviour, and preferences regarding mutual fund investments, along with key factors influencing decisions such as risk appetite, return expectations, and fund type selection. It draws on primary data collected through a structured questionnaire administered to 100 investors, supplemented by secondary data from fund fact sheets and financial publications. Findings show that while awareness has improved considerably, a significant share of investors still rely on limited information sources and favour equity and hybrid schemes over debt-oriented funds. The study concludes that enhanced investor education, simplified disclosure, and continued digital accessibility are essential to strengthening investor confidence and broadening participation.
KEYWORDS
The study shows that mutual funds have gained considerable acceptance as a preferred investment avenue, owing to diversification, professional management, and flexible options such as SIPs. While awareness has improved, a portion of investors still need better financial literacy to fully understand the risks and benefits of different schemes. Growing reliance on digital platforms signals a shift from traditional advisory-led models toward self-directed, app-based investing. Overall, mutual funds remain an effective tool for achieving long-term financial goals, provided investors make informed choices aligned with their risk appetite, objectives, and horizon. The findings reinforce the importance of continued investor education, transparent communication, and accessible digital infrastructure in sustaining mutual fund participation in the years ahead.
Association of Mutual Funds in India (AMFI). Official website and investor awareness publications. Securities and Exchange Board of India (SEBI). Mutual Fund Regulations and investor guidelines. Pandian, P. Security Analysis and Portfolio Management. Vikas Publishing House. Bhalla, V. K. Investment Management: Security Analysis and Portfolio Management. S. Chand Publishing. Journal articles and research papers on investor behaviour and mutual fund performance (various sources). Fund fact sheets and NAV data published by leading Indian mutual fund houses.
Publication Date
7/11/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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