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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM45872
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study analyses investment patterns of retail investors in Chennai. With digital platforms and improved financial literacy, retail participation is rising. A structured questionnaire collected data from the respondents. The study explores investment preferences, risk tolerance, influencing factors, and use of advisory and digital tools. Findings reveal demographic influence on behavior and highlight the need for financial education and inclusive investment platforms.
KEYWORDS
Publication Date
4/24/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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