A STUDY ON INVESTOR AWARENESS ABOUT INVESTMENT IN MUTUAL FUND WITH REFERENCE TO UTI MUTUAL FUND IN SALEM

Investment is done with the motive of earning a regular return, risk-free and to have a side income over our money. In our country, a number of investment measures can be seen ranging from insurance policies to shares or debentures. The type of investment chosen depends upon the income level of the person and the risk-taking ability of the investor according to its status and earnings. Mutual Funds are an emerging mode of investment with great potential as it’s got diverging investing modes with regular return and minimized risk by their knowledge. But the awareness level it has with respect to the citizens of our country is really low, they still think it’s fraud or a scam but they don’t know it’s safe and it minimize the risk. The vague knowledge on the same has forced many to stay away or even opt out from such mode of investment. This study has been adopted with the aim to study the awareness level mutual funds have among the investing population in India and to suggest better remedies to familiarize them among the population. As the mutual fund invest the money of the investor in different sources and positive trustable resources, they get the overview of the market because they invest somewhat every aspect of the market earning sources.