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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM44944
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Behavior biases are the elements which shape the investment decision of an investor. Investors are emotionally attached towards the decisions they take on investments. Hence this paper resents the preliminary finding on an investors behaviour and how its affects various strategies that the investors have been invested. A structured questionnaire was framed and distributed to various groups of people in Coimbatore District. Totally 210 respondents were collected and analysed by using SPSS, using the statistical tools frequency distribution and factor analysis. Around 150 respondents are making investments are employed full time and out of 150, 108 female respondents are investing in various financial instruments out of 108, 30 women respondents are unemployed who completely concentrates on investments in various financial instruments. 78 respondents are investing in value investing, because its helps to spread the risk and reduce the impact of any individual investments performance.
KEYWORDS
Publication Date
4/17/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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