A Study on Investors Perception Towards Mutual Fund and Equity Market with Reference to Jaipur Region

A Study on Investors Perception Towards Mutual Fund and Equity Market with Reference to Jaipur Region

Sumit Upadhyay, Dr. Anita Choudhary, Mr. G. Sathish

MBA(Finance). NIMS University. Jaipur, India

AssistantProfessor,NIMSUniversity.Jaipur.India

Associate Professor, NIMS University. Jaipur. India

1.sumitupadhyay7448@gmail.com, 2.anita.ch@nimsuniversity.org, 3.gdotsathish@gmail.com

ABSTRACT:

The objective of this research is to explore and assess investor’s perception towards mutual funds and the equity market in the Jaipur area. As financial markets become increasingly complex and unpredictable, it is critical to comprehend investors’ emotions and actions for both investors and market practitioners. As a result, a mixed-method approach will be employed in this study: while qualitative interviews and quantitative surveys uncover various aspects of the issue under analysis. I encompasses in the qualitative part, I will conduct in-depth studies with investors, financial advisors, and industry experts. The interviews will help me identify the specific variables that contribute to the formation of the aforementioned research question, which is risk asset, expected returns, investment literacy, and prior knowledge. Moreover, these interviews will provide a plethora of qualitative data on investors’ perspectives on mutual funds and equity markets.

KEYWORDS: Research Paper, Investment decision-making, Market volatility, Investment preferences, Return expectations, Perception, Mutual funds, Equity market.