A Study on Leveraging AI for Customer Behaviour Prediction in E-Commerce

Artificial Intelligence (AI) is revolutionizing e-commerce by enhancing businesses’ ability to predict customer behavior. AI-driven methodologies, including machine learning, predictive analytics, and data mining, provide businesses with advanced insights into consumer purchasing patterns, preferences, and engagement trends. By leveraging these technologies, companies can improve customer experience through personalized recommendations, optimized inventory management, and targeted marketing campaigns. However, challenges such as data privacy concerns, algorithmic biases, and ethical dilemmas must be addressed to ensure responsible AI implementation. This research explores how AI-driven customer behavior prediction contributes to business growth while maintaining ethical considerations and customer trust.