A Study on Leveraging AI for Customer Behaviour Prediction in E-Commerce

A Study on Leveraging AI for Customer Behaviour Prediction in E-Commerce

DHILIP KUMAR K & BALAJI VM

Student, MBA, School of Management of Studies, Sathyabama Institute of Science and Technology, OMR, Chennai, Tamil Nadu, 600119,

EMAIL: dhilipkumar0120@gmail.com, vmbalaji22@gmail.com

Dr. VELUMONI D

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, OMR, Chennai, Tamil Nadu, 600119.

ABSTRACT

Artificial Intelligence (AI) is revolutionizing e-commerce by enhancing businesses' ability to predict customer behavior. AI-driven methodologies, including machine learning, predictive analytics, and data mining, provide businesses with advanced insights into consumer purchasing patterns, preferences, and engagement trends. By leveraging these technologies, companies can improve customer experience through personalized recommendations, optimized inventory management, and targeted marketing campaigns. However, challenges such as data privacy concerns, algorithmic biases, and ethical dilemmas must be addressed to ensure responsible AI implementation. This research explores how AI-driven customer behavior prediction contributes to business growth while maintaining ethical considerations and customer trust.

Keywords: AI, Customer Behavior Prediction, Machine Learning, Predictive Analytics, E-commerce