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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM36324

A STUDY ON MARKETING MIX AND CUSTOMER ORIENTED MARKETING APPROACH (7p’s and 4a’s)

Stream/Area:

-

Subject:

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Paper ID:

10.55041/IJSREM36324

Volume:

8 |

7 |

Jul 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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10.55041/IJSREM36324

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Ulavala Amrutha Valli

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Abstract

One of the most well –known concepts in marketing is the marketing mix which is also known as 7P’s of marketing and customer oriented marketing approach also known as 4A’s of marketing. But, in present scenario of marketing 7P’s dominates the 4A’s it means marketing mix dominating the customer oriented marketing approach. This study contributes both marketing mix and customer oriented marketing approach are necessary for effective marketing.

KEYWORDS

7P’s(marketing mix) and 4A’s(customer oriented marketing approach)

Cite This Article

Ulavala Amrutha Valli, "A STUDY ON MARKETING MIX AND CUSTOMER ORIENTED MARKETING APPROACH (7p’s and 4a’s)," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 7, Jul 2024. https://doi.org/10.55041/IJSREM36324

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6/6/2024

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Review Rounds: 2

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