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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM19915
Volume:
7 |
4 |
Apr 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The aim of present research study is to investigate impact of marketing mix on the customers’ satisfaction. Present research is among applied researches and its method is descriptive and among descriptive researches, it is of correlation type. According to Pearson Correlation test results, there is a positive and significant relationship among customer’s satisfaction and place, promotion, product and price elements. From among indexes of place element, spatial place of the representatives, from among indexes of promotion element, having towing and roadside assistance, from among indexes of the product element, warranty period and from among indexes of price element special sales for different occasions played the key role in the customers’ satisfaction.
KEYWORDS
Publication Date
1/4/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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