A STUDY ON ONLINE MARKETING AND ITS IMPACT

The rapidly rising digital market in India demonstrates that digitalization is accelerating. Finally, even when purchasing a product from a store close to home, consumers can use the internet to place an order. Digital marketing is an electronic communication channel used by marketers to promote their products and services to the market. The ultimate goal of digital marketing is to connect with customers through digital media . This article discusses the concept of online marketing, the impact of internet marketing on consumer purchases, and traditional marketing versus online marketing. Online marketing is the practise of advertising and marketing a company’s products or services over the Internet. Online marketing uses websites or emails to reach users and is paired with e-commerce to simplify business transactions. In Online marketing allows you to promote your products and services using websites, blogs, email, social media, forums, and mobile apps. Online marketing is sometimes known as Internet marketing, Web marketing, or simply OLM. Online marketing is a frequently used approach for advertising or promoting sales and a company’s name. Wise use of web marketing methods can propel a company to new heights of success.