A Study on Optimization of Reverse Logistics Component Routes in Supply Chain Management Towards VJ Logistics Salem

This study investigates the impact of reverse logistics on supply chain resilience and sustainability at V.J. Logistics India Private Limited, Salem. Reverse logistics — encompassing product returns, recycling, remanufacturing, and responsible disposal — has emerged as a strategic imperative amid growing environmental scrutiny and regulatory demands. A descriptive research design was adopted, with data collected from 123 respondents using a structured questionnaire. The study employs Simple Percentage Analysis, Chi-Square Test, Correlation Analysis, and ANOVA to examine relationships among key variables. Findings reveal that 87.8% of respondents affirm that reverse logistics has enhanced their company’s overall sustainability, and 35.0% indicate efficient carbon-emission reduction through reverse logistics activities. The study identifies labour costs and unpredictable return volumes as primary challenges. The chi-square test confirms a significant relationship between educational qualification and recycling/disposal methods (p < 0.05). ANOVA results establish a significant association between employee designation and sustainability-planning coordination. The research recommends integrating reverse logistics into core supply chain strategy, adopting advanced technologies such as AI and blockchain, and designing products for circular-economy principles. These measures can strengthen supply chain resilience while advancing environmental sustainability goals.