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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM67865
Volume:
10 |
10 |
Oct 2026
Pages:
1-20
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

BACHELOR OF BUSINESS ADMINISTRATION
KONERU LAKSHMANAIAH UNIVERSITY
BACHELOR OF BUSINESS ADMINISTRATION
KONERU LAKSHMANAIAH UNIVERSITY
The aim of the study is to investigate the relationship of financial factors with IPO under-pricing in India, the presence of mediator between the investor demand and the financial factors-IPO under-pricing, the presence of moderator between financial factors-IPO under-pricing and the market conditions and to examine whether the four elements can be integrated into a predictive model or not. The 6 constructs examined (financial factors, investor sentiment, investor demand, perceived under-pricing, market conditions, usefulness of the market and framework) were measured with the structured 22 item questionnaire on a 5 point Likert scale. The remaining data from 19 unique respondents were analysed using chi square and fisher exact tests, one way ANOVA, multiple linear regression, bootstrap mediation and bootstrap moderation. Results: All the reliabilities for the scales ranged from .80 to .92(Cronbach’s α) The variance of perceived under-pricing was split between financial factors (β = .81) and investor sentiment (β = .83) which when combined explained 73% of the variance in investor demand, mainly through the lens of sentiment. The sentiment-under-pricing link was mediated by investor demand (indirect effect = 0.59, 95% CI [0.12, 1.08]), but not strongly the link between financial factors and the sentiment. A strong direct correlate of perceived under-pricing and no significant mediation of any path was market conditions. The integrated model was successful with an R² of .89 and the respondents stated that it was useful (M = 3.53, p = .009). Restrictions/originality: A small sample size and a perceived rather than an observed outcome for listing day and results are therefore exploratory. The study aims to bring the perception of financial, sentiment, demand and market-condition effects together to form the first integrated test in the Indian IPO market. The article introduces and analyses the impact of IPO under-pricing on Investor Sentiment, Investor Demand, Financial Factors, Market Conditions, Mediation, and India.
KEYWORDS
This paper investigated financial factors, investor sentiment, investor demand and market conditions as correlates of perceived underpricing of IPOs for 19 unique respondents in India. The reliability of all scales was good. Underpricing was positively related to each of financial factors and sentiment, while the investor demand was the most significant factor in perceived underpricing, and the effect of sentiment on underpricing was mediated statistically by demand. All paths were related to market conditions, but this relationship was not moderated by market conditions. An integrated model was useful for respondents and provided a good fit (R2 = .89), but failed to out-predict the single factor models in a cross-validation process. Due to the small sample, outcome being perceived, and uniform-answer respondents, the results should be treated as exploratory and as a foundation for a larger study which would incorporate survey results with actual IPO returns.
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Publication Date
10/12/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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