A STUDY ON PROBLEMS FACED BY WOMEN’S ENTREPRENEURS

A STUDY ON PROBLEMS FACED BY WOMEN’S ENTREPRENEURS

K. Pavithra M.Com., M.Phil., (Ph.D)

Assistant Professor, Department of B.Com (PA and B&F)

Pollachi College of Arts and Science, Poosaripatti (Pollachi)

K. Shrisarika M.Sc(CS)., M.Phil., MBA

Assistant Professor, Department of Computer Science

Pollachi College of Arts and Science, Poosaripatti (Pollachi)

ABSTRACT

In today’s world, women entrepreneurs are playing very vital role and they have become important part of the global business environment and it’s really important for the sustained economic development and social progress. In India, though women are playing key role in the society, but still their entrepreneurial ability has not been properly tapped due to the lower status of women in the society. The main purpose of this paper is to find out the status of women entrepreneurs in our society. There are umpteen problems faced by women at various stages beginning from their initial commencement of enterprise, in running their enterprise. Recent surveys indicate that the gender gap in entrepreneurship persists at different levels and varying widely. Yet a quick scan of current research suggests that there are some commonalities as to the proximate and ultimate determinants of these differences. Women have the potential and the determination to set up, uphold and supervise their own enterprises in a very systematic manner. Appropriate support and encouragement from the Society in general and family members in particular is required to help them scale new heights in their business ventures. Main reasons for women to become an entrepreneur, the institutions that are serving the women to put their views into action are also included in this study. On the basis of this study some suggestions are given to encourage spirit of women entrepreneurship to become a successful entrepreneur.

Key Words:Economic Development, Women Entrepreneur, Sensitivity, Scarcity, Risk – taking.