A Study on Public Perception for Franchise Tea Outlets towards Yewale Amruttulya, Saiba Amruttulya, and Chai Sutta Bar with reference to the Greater Mumbai

This research looks at the public’s choice for franchise tea outlets in Greater Mumbai, with a focus on three popular franchise tea outlets establishments: Yewale Amruttulya, Saiba Amruttulya, and Chai Sutta Bar. The goal is to get an understanding of customer behaviour and preferences in the competitive tea market landscape with different Parameters like taste, variety, pricing, ease of location, and overall experience, personnel friendliness, cleanliness, service effectiveness, product quality, competitive pricing, and client loyalty. for this study data collected on the basis of questionnaire, surveys, observational and provide complete insights into public preferences, the drivers of their decisions and demographic differences in preferences. statistical techniques, such as Chi-square tests or regression analysis, will be used to investigate correlations between variables and identify developing patterns. The findings of the study are intended to give practical insights for franchise tea outlet operators, policymakers, and researchers interested in understanding consumer behaviour and market dynamics within the Greater Mumbai tea sector ecosystem.