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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM68444

A STUDY ON RECRUITMENT AND SOURCING STRATEGIES IN INDIA'S INSURTECH SECTOR

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM68444

Volume:

10 |

10 |

Oct 2026

Pages:

1-12

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM68444

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

NAD

Nathan Anthony D'souza

Amity Business School

Amity University Mumbai

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DBSP

Dr. Bhawna Sharma Padroo

Amity Business School

Amity University Mumbai

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Abstract

Recruitment is the process of identifying, attracting, and selecting suitable candidates for organisational vacancies. Effective recruitment helps organisations acquire skilled employees, reduce hiring costs, maintain productivity, and support business growth. It is particularly important in the insurance industry, where sales-driven operations, employee attrition, and the need for continuous workforce expansion require a consistent supply of suitable candidates. PolicyBoss.com, the online presence of Landmark Insurance Brokers Private Limited, is an Indian Insurtech company that provides insurance solutions across motor, health, life, travel, and commercial insurance. The company combines technology with advisory and customer support services to simplify insurance purchasing and claims. Operating in a regulated and competitive insurance industry, PolicyBoss.com depends on effective recruitment to meet staffing requirements across sales, telecalling, operations, and managerial roles. This study examines the recruitment and sourcing strategies adopted at PolicyBoss.com, focusing on candidate sourcing, screening, interview coordination, and recruitment tracking. The analysis covers more than 250 candidate entries and identifies challenges in candidate response and interview outcome tracking. Findings indicate that approximately half of the BPO telecalling calls went unanswered, while only 2 out of 21 interview alignments had a recorded outcome. The study highlights the importance of improving candidate engagement, maintaining accurate recruitment records, and monitoring conversion rates to strengthen hiring effectiveness. It concludes that recruitment performance should be evaluated not only by the number of candidates contacted but also by successful selections and actual joinings.

KEYWORDS

sales telecalling operations and managerial roles

Cite This Article

Nathan Anthony D'souza, Dr. Bhawna Sharma Padroo, "A STUDY ON RECRUITMENT AND SOURCING STRATEGIES IN INDIA'S INSURTECH SECTOR," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 10, pp. 1-12, Oct 2026. https://doi.org/10.55041/IJSREM68444

Full Article/Conclusion

This paper has examined the recruitment and sourcing strategies of PolicyBoss.com using primary data drawn directly from the organisation's own recruitment tracker records. The findings show a recruitment strategy characterised by high-volume, digitally sourced and geographically dispersed outreach. A substantial gap between gross outreach volume and both reachable and ultimately selected candidate pools. A systematic differences in candidate profile across sourcing channels and a genuinely selective final evaluation and selection process even within a high-volume and fast-paced recruitment operation. These findings support an interpretation of PolicyBoss.com's recruitment strategy as a deliberate hybrid of e-recruitment-enabled scale and traditional agency-recruitment-style selectivity situated withinthe regulatory simplification introduced by India's POSP framework. While the study's single-organisation, case-study design limits the generalisability of its specific figures to the wider InsurTech and insurance broking sector, its methodology and the broad pattern of findings it documents offers a template that other similarly structured organisations and future comparative research may find useful in examining their own recruitment and sourcing strategies.  

References

Kaur, S.B. (2024) 'Exploring the Advantages and Challenges of E-Recruitment', International Research Journal of Modernization in Engineering, Technology and Science, 6(7). Available at: https://www.irjmets.com [Accessed 22 September 2026]. Li, Y. (2022) 'Research on Evaluation Method of Recruitment Channel Effectiveness'. Atlantis Press International B.V. Available at: https://www.atlantis-press.com/article/125973811.pdf [Accessed 22 September 2026]. Dessler, G. (2020) Human Resource Management. 16th edition. Harlow: Pearson Education. Armstrong, M. (2020) Armstrong's Handbook of Human Resource Management Practice. 15th edition. London: Kogan Page. Ivancevich, J.M. and Konopaske, R. (2020) Human Resource Management. 14th edition. New York: McGraw-Hill Education. Banerjee, P. and Gupta, R. (2019) 'Talent Attraction through Online Recruitment Websites: Application of Web 2.0 Technologies', Australasian Journal of Information Systems, 23, pp. 1-32. Available at: https://doi.org/10.3127/ajis.v23i0.1762 [Accessed 22 September 2026]. Jayswal, M., Shukla, K. and Heda, N. (2015) 'Issues and Uses of Online Job Portals: A Comparative Study from the Perspective of Recruitment Consultants in Gujarat', Prabandhan: Indian Journal of Management, May 2015, pp. 24-35. D'Souza, M.M. (2014) An Empirical Study of Synergizing the Recruitment Process Across Firms in the Indian Insurance Sector. Available at: https://www.researchgate.net/publication/282667949 [Accessed 22 September 2026]. Pathak, S. and Tripathi, V. (2010) 'Sales Force Turnover: An Exploratory Study of the Indian Insurance Sector', Management, 5(1), pp. 3-19. Sharma, V. (2010) Impact of E-Recruitment on Human Resource Supply Chain Management: An Empirical Investigation of Service Industry in Indian Context. Doctoral dissertation. Jaypee Institute of Information Technology, Noida.

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Publication Date

10/29/2026

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