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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM68444
Volume:
10 |
10 |
Oct 2026
Pages:
1-12
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Amity Business School
Amity University Mumbai
Amity Business School
Amity University Mumbai
Recruitment is the process of identifying, attracting, and selecting suitable candidates for organisational vacancies. Effective recruitment helps organisations acquire skilled employees, reduce hiring costs, maintain productivity, and support business growth. It is particularly important in the insurance industry, where sales-driven operations, employee attrition, and the need for continuous workforce expansion require a consistent supply of suitable candidates. PolicyBoss.com, the online presence of Landmark Insurance Brokers Private Limited, is an Indian Insurtech company that provides insurance solutions across motor, health, life, travel, and commercial insurance. The company combines technology with advisory and customer support services to simplify insurance purchasing and claims. Operating in a regulated and competitive insurance industry, PolicyBoss.com depends on effective recruitment to meet staffing requirements across sales, telecalling, operations, and managerial roles. This study examines the recruitment and sourcing strategies adopted at PolicyBoss.com, focusing on candidate sourcing, screening, interview coordination, and recruitment tracking. The analysis covers more than 250 candidate entries and identifies challenges in candidate response and interview outcome tracking. Findings indicate that approximately half of the BPO telecalling calls went unanswered, while only 2 out of 21 interview alignments had a recorded outcome. The study highlights the importance of improving candidate engagement, maintaining accurate recruitment records, and monitoring conversion rates to strengthen hiring effectiveness. It concludes that recruitment performance should be evaluated not only by the number of candidates contacted but also by successful selections and actual joinings.
KEYWORDS
This paper has examined the recruitment and sourcing strategies of PolicyBoss.com using primary data drawn directly from the organisation's own recruitment tracker records. The findings show a recruitment strategy characterised by high-volume, digitally sourced and geographically dispersed outreach. A substantial gap between gross outreach volume and both reachable and ultimately selected candidate pools. A systematic differences in candidate profile across sourcing channels and a genuinely selective final evaluation and selection process even within a high-volume and fast-paced recruitment operation. These findings support an interpretation of PolicyBoss.com's recruitment strategy as a deliberate hybrid of e-recruitment-enabled scale and traditional agency-recruitment-style selectivity situated withinthe regulatory simplification introduced by India's POSP framework. While the study's single-organisation, case-study design limits the generalisability of its specific figures to the wider InsurTech and insurance broking sector, its methodology and the broad pattern of findings it documents offers a template that other similarly structured organisations and future comparative research may find useful in examining their own recruitment and sourcing strategies.
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Publication Date
10/29/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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