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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM26933

A STUDY ON ROLE OF ADVERTISING MEDIA ON CONSUMER BUYING BEHAVIOR AT EUREKA FORBES LIMITED, BANGALORE

Stream/Area:

-

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Paper ID:

10.55041/IJSREM26933

Volume:

7 |

11 |

Nov 2023

Pages:

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Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SST

S Shabreen Taj

DNG

Dr. Naveen G

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Abstract

Effective advertising is crucial in influencing customer buying behaviour in today’s fiercely competitive corporate environment. This study’s focus is on Eureka Forbes Limited, a well- known pioneer in the water filtration and home appliance industries, with the intention of examining how advertising mediums affect consumer purchase decisions. This study looks at a variety of advertising media channels, including television, print, internet, and social media, to identify the preferences and trends that influence customer decisions.

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Cite This Article

S Shabreen Taj, Dr. Naveen G, "A STUDY ON ROLE OF ADVERTISING MEDIA ON CONSUMER BUYING BEHAVIOR AT EUREKA FORBES LIMITED, BANGALORE," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 11, Nov 2023. https://doi.org/10.55041/IJSREM26933

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11/23/2023

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