A Study on Role of HR Analytics in Recruitment at Ultratech Cement Limited, Tadipatri

HR Analytics in Recruitment aims to examine how HR analytics supports and improves the recruitment process within an organization. HR analytics involves the systematic collection, analysis, and interpretation of employee-related data to assist human resource managers in making informed and effective recruitment decisions. It helps organizations identify suitable candidates, improve hiring efficiency, and align recruitment practices with organizational goals. The study is based on secondary data collected from company reports, journals, articles, and official websites. Analytical tools such as Excel and Power BI along with techniques like regression analysis, charts, and graphs were used to analyse recruitment trends and patterns. The findings indicate that HR analytics plays an important role in improving recruitment effectiveness, identifying suitable recruitment sources, and supporting workforce planning. It also helps organizations enhance transparency in hiring decisions and improve the overall recruitment strategy. The study concludes that the use of HR analytics enables organizations to adopt data-driven recruitment practices, which contribute to better talent acquisition and long-term organizational growth.