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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM67201

A STUDY ON ROLE OF TIMELY DELIVERY IN CUSTOMER SATISFACTION

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM67201

Volume:

10 |

9 |

Sep 2026

Pages:

1-8

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM67201

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HKK

HEMANTH KUMAR K

Department of Management Studies (MBA)

, Visvesvaraya Technological University, Centre for Post Graduate Studies, Muddenahalli, Chikkaballapur, , Karnataka State, India,

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Mentors

DBM

Dr. BINOY MATHEW

Department of Management Studies (MBA)

, Visvesvaraya Technological University, Centre for Post Graduate Studies, Muddenahalli, Chikkaballapur, , Karnataka State, India,

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Abstract

In today's highly competitive business environment, customer satisfaction has become one of the primary objectives of every organization. Among the many factors influencing customer satisfaction, timely delivery is considered one of the most important determinants of service quality and business success. Customers expect products and services to be delivered accurately and within the promised time. Failure to meet delivery commitments can result in customer dissatisfaction, loss of trust, reduced customer loyalty, negative word-of-mouth, and decreased sales. Therefore, organizations must focus on improving delivery performance to remain competitive in the market. Timely delivery not only fulfils customer expectations but also strengthens the relationship between customers and organizations. Efficient logistics management, inventory control, transportation planning, warehouse management, and supply chain coordination play a crucial role in ensuring prompt delivery of products. Modern technologies such as GPS tracking, barcode systems, warehouse automation, artificial intelligence, and digital communication have significantly improved delivery efficiency and customer experience. The findings indicate that timely delivery has a strong positive influence on customer satisfaction, customer loyalty, repeat purchases, and organizational performance. Customers who receive products within the promised time are more likely to trust the organization and continue purchasing from it. The study concludes that organizations should continuously improve their logistics systems, adopt advanced technologies, strengthen supply chain coordination, and maintain effective communication with customers to achieve sustainable business growth.

KEYWORDS

Timely Delivery Customer Satisfaction Customer Loyalty Logistics Supply Chain Management Service Quality.

Cite This Article

HEMANTH KUMAR K, Dr. BINOY MATHEW, "A STUDY ON ROLE OF TIMELY DELIVERY IN CUSTOMER SATISFACTION," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 9, pp. 1-8, Sep 2026. https://doi.org/10.55041/IJSREM67201

Full Article/Conclusion

1.                 Improve logistics and transportation planning. Organizations should optimize delivery routes and schedules to ensure products reach customers within the promised time. 2.                 Adopt advanced technology for delivery management. GPS tracking, warehouse management systems, and real-time order tracking should be used to improve delivery efficiency and customer communication. 3.                 Maintain proper inventory levels. Effective inventory management helps prevent stock shortages and ensures that customer orders can be fulfilled without delays. 4.                 Collect and act on customer feedback. Organizations should regularly gather customer opinions regarding delivery services and use the feedback to improve delivery performance. 5.                 Provide regular training to employees. Employees involved in order processing, warehousing, and transportation should receive continuous training to improve efficiency and customer service.

References

1.                 Chopra, S., & Meindl, P. (2022). Supply Chain Management: Strategy, Planning, and Operation (8th ed.). Pearson Education. 2.                 Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson Education.  3.                 Christopher, M. (2022). Logistics and Supply Chain Management (6th ed.). Pearson.  4.                 Slack, N., Brandon-Jones, A., & Burgess, N. (2023). Operations Management (10th ed.). Pearson. 5.                 Bowersox, D. J., Closs, D. J., Cooper, M. B., & Bowersox, J. C. (2023). Supply Chain Logistics Management (6th ed.). McGraw-Hill. 6.                 Sharma, R. (2024). Impact of timely delivery on customer satisfaction in retail businesses. International Journal of Business Research, 15(2), 45–58. 7.                 Kumar, S., & Singh, P. (2024). Logistics performance and customer satisfaction: An empirical study. Journal of Supply Chain Management, 18(3), 112–128. 8.                 Patel, A. (2025). Role of delivery performance in enhancing customer loyalty. International Journal of Marketing Studies, 11(1), 67–81. 9.                 Verma, R., & Rao, M. (2025). Digital logistics and customer satisfaction in e-commerce. Journal of Operations and Logistics, 9(4), 140–156. 10.              Mehta, D., & Joshi, K. (2026). Customer perception of timely delivery and business performance. International Journal of Consumer Studies, 20(1), 25–40.

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Publication Date

9/11/2026

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Double-Blind Peer Review

Review Rounds: 2

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