A Study on Sales Tactics in Driving Revenue in Saravana Selvarathinam Retail Store

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A Study on Sales Tactics in Driving Revenue in Saravana Selvarathinam Retail Store

1Ms.Swetha S, 2 Dr. C Suganya,

Student, Associate Professor,

Department of Management Studies,

M. Kumarasamy College of Engineering. Karur, Tamil Nadu, India

ABSTRACT

This study investigates the efficacy of various sales tactics employed at Saravana Selvarathinam Retail Store in driving revenue growth. In a competitive retail environment, understanding the impact of sales strategies on customer behaviour and purchasing patterns is crucial. The research examines the influence of promotional offers, customer service, store layout, and product placement on sales performance. A structured questionnaire, coupled with observational data, was used to gather insights into customer perceptions and purchasing decisions. Key metrics such as transaction frequency, average purchase value, and customer footfall were analyzed. The findings aim to provide actionable recommendations for Saravana Selvarathinam to optimize its sales strategies, enhance customer engagement, and maximize revenue. This study emphasizes the importance of strategic sales tactics in achieving sustainable retail growth and customer loyalty.

Keywords: Sales Tactics, Retail Revenue, Customer Engagement, Promotional Offers, Store Layout

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