A Study on Scope and Implementation of Self-Employment and Small Scale Business Peoples Digital Marketing in Rural Tamil Nadu Areas

A Study on Scope and Implementation of Self-Employment and Small Scale Business Peoples Digital Marketing in Rural Tamil Nadu Areas

Mr. L. JOTHIBASU, Mr. R. PRAGADEESH

Assistant Professor of MBA, Department of Management Studies, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India.

Second MBA, Department of Management Studies, Nandha Engineering College (Autonomous), Erode, Tamil Nadu, India.

ABSTRACT: This study investigates the scope and implementation of digital marketing in South Rural Tamil Nadu. The research explores the unique characteristics and challenges of rural markets and examines how digital marketing can be effectively utilized to address these issues. Key components analyzed include internet penetration, digital infrastructure, and consumer behavior in rural areas. The study also considers the socio-economic and cultural factors influencing digital marketing strategies. By leveraging digital channels such as social media, email marketing, and search engine optimization, rural businesses can overcome the limitations of traditional marketing methods, reach a broader audience, and target specific consumer groups more effectively. The findings highlight the potential for digital marketing to significantly enhance business opportunities and growth in rural regions by providing innovative and cost-effective solutions tailored to local needs and preferences.