A STUDY ON SERVICE QUALITY EVALUATION TOWARDS AIR FREIGHT FORWARDING WITH SPECIAL REFERENCE TO UNITED FREIGHT SYSTEMS, TIRUPPUR

Service quality evaluation allows companies to find out about customer opinion on different aspects of the service which have an influence on satisfaction levels (e.g. customer service, corporate image, etc.) The objective of the study is to analyse the service quality evaluation towards air freight forwarding with special reference to United Freight Systems, Tiruppur. The study based only on the opinion and expectation of consumer. Total number of sample taken for the study is 217 respondents. Convenience sampling techniques were used for the study. Primary data and secondary data have been used in the study. Simple percentage analysis, chi square analysis and correlation analysis have been applied in this study to reach the finding of the study. It is found that there is some significant relationship between the years of dealing and tangibles. It is suggested that the company must respond within the frame since to have reliability among the customers. It is concluded that the company must allocate resources and utilize the same for offering quality service as well as it must ensure for quality centric services.