A Study on Social Media Marketing Practices of Two B2B Machinery Manufacturing Firms

Social media marketing has emerged as an important communication tool for organizations across industries. In the machinery manufacturing sector, companies increasingly rely on digital platforms to promote products, demonstrate technical capabilities, and engage with industrial customers. This study analyzes the effectiveness of social media marketing through a comparative evaluation of S&T Machinery and Cosmos. The research examines the role of platforms such as LinkedIn, Instagram, and YouTube in improving brand awareness, customer engagement, and market reach. Data were collected using a structured questionnaire and analyzed using percentage analysis and comparative evaluation. The results indicate that social media platforms significantly contribute to digital visibility and customer interaction in the machinery sector. The study concludes that strengthening digital marketing strategies and improving technical content creation can enhance competitive advantage.