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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM26935
Volume:
7 |
11 |
Nov 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Online grocery spending has been increasingly popular in current years as a outcome of the expansion of e-commerce, which has completely changed how customers interact with retail platforms. Businesses are looking for imaginative ways to improve their social media occurrence and interconnect with customers as the online grocery industry gets more competitive. This research explores the world of social media strategies designed especially for Big Basket’s online grocery store, a significant player in the online grocery market.
KEYWORDS
Publication Date
11/23/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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