A Study on Store Operations at Spencer’s Retail Ltd.

A Study on Store Operations at Spencer’s Retail Ltd.

Shivam Mishra

UNDER THE GUIDANCE OF Prof. Neha Singh

MASTER OF BUSINESS ADMINISTRATION

School of Business

Galgotias University

ABSTRACT

There are certain aspects that are vital to be observed in any retail store such as front-end operations, back-end operations, store layout, customer relation management, visual merchandising, inventory management, promotional activities. Etc. This  study explains  all  these aspects in particular and emphasizes for an effective way to the retailers to improve  their  ability  to  achieve  the  targeted  goals  and  enhance  the profitability of the organization.

The project is aimed at the operations (business development) of a store engaged in retail business and studies its management, growth expansion program and other points. Business development is two types first is the income generation and by increasing the business of store. The marketing  and  business  development  team  is  responsible  for  business development  of store and  in  turn of the organization. They should be creative and proactive to attain the task given .They must know how to take competitive advantage over the competitors.  The business development plays an important role in retailing as the organized retailer operates at very thin margins. So any additional income to the store is advantage to the organization.

Based on the information presented before on the aspects relating to concepts, objectives, purposes and importance .It is understood that the concept of  “business development” is one of the important areas in retailing.
Further it is also understand that based on the profile of the organization presented in further study, the organizations is one of the leading and important retail organizations at present.