A Study on Supply Chain and Customer-Centric Operations in ITC LTD

The concept of Supply Chain Management (SCM) has evolved from a basic logistical function into a strategic business component that encompasses procurement, production, distribution, and customer satisfaction. In today’s competitive environment, supply chain efficiency is critical for ensuring timely product availability, cost optimization, and improved customer experience. ITC Ltd, one of India’s largest conglomerates operating across FMCG, agribusiness, packaging, and hospitality sectors, relies on a highly integrated and resilient supply chain involving farmers, suppliers, manufacturers, distributors, and retailers. The company has invested in digital transformation, automation, and sustainability to enhance operational effectiveness and build consumer trust. A well-functioning supply chain is vital for ITC to manage demand fluctuations, ensure consistent product supply, maintain competitive pricing, and strengthen its market position. ITC’s strong backward integration, use of advanced technology, and commitment to sustainability give it a strategic advantage, enabling the company to meet customer expectations efficiently while minimizing disruptions and enhancing its brand reputation.