A STUDY ON THE ANALYSIS OF UBER'S INVESTMENT MANAGEMENT

Investment management is a strategic function that significantly contributes to organizational growth, financial stability, operational efficiency, and long-term sustainability. The study demonstrates that Uber has successfully implemented effective investment management practices through strategic investment planning, efficient capital allocation, sound liquidity management, technology-driven investments, and systematic financial decision-making. The Regression Analysis confirms that investment planning, liquidity management, and technology investments have a significant positive influence on organizational performance, indicating that effective financial management strengthens business growth and competitive advantage. Respondents generally perceive Uber's investment strategies as effective in supporting innovation, market expansion, operational excellence, and financial sustainability. Continued investment in digital transformation, financial planning, risk management, and technological innovation will further strengthen Uber's ability to respond to changing market conditions and maintain its leadership position in the global mobility and technology industry. Overall, effective investment management remains a critical driver of Uber's long-term organizational success and sustainable financial performance.

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