A STUDY ON THE APPLICATION OF GEN AI TOOLS SUPPORTS TO FINANCIAL SERVICES

The Generative AI, also known as GenAI. It is a subset of artificial intelligence (AI) that is reshaping the collaboration with technology by the minute. GenAI possesses the unique ability to create the information. GenAI has been used for many applications across various areas, demonstrating its powerful capabilities for generating creative and even life-like content. As an innovation in GenAI image style transfer tools such as DeepArt and DeepDream have signifies the potential of generative AI tools by making users capable of creating amazing artworks out of ordinary images. Latest, the Generative Pre-trained Transformer (GPT) series, particularly ChatGPT-3 has taken the world by an electrifying storm for its remarkable ability to generate human-like text from simple prompts, igniting global imagination about the creative potential of AI. Gen AI tools uses in financial services for fraud detection, cybersecurity, Chabot’s, risk management, Alpha sense, and sentiment analysis. This research paper describes GenAI tools supports to financial services and some specific applications in both the financial and non-financial sector and also this research paper will examine the difficulties that lie ahead and the business opportunities for this fundamental technology that is going to transform our digital world. Also by addressing both the opportunities and challenges, this paper aims to provide a holistic perspective on the role of GenAI in the evolving Financial services.