A Study on the Effectiveness of AI and Social Media in Smart Hiring

A Study on the Effectiveness of AI and Social Media in Smart Hiring

UMA MAHESWARI.S

STUDENT MBA-Sathyabama Institute of Science And Technology

Dr.C.LAKSHMI

Associate Professor-School of management studies,Sathyabama Institute of Science And Technology

School Of Management Studies

Master Of Business Administration

Sathyabama Institute Of Science And Technology

Chennai-600119

ABSTRACT

The growing use of artificial intelligence (AI) and social media to complement recruitment activities has made radical changes in conventional recruitment practices. This study examines how AI-driven technologies and social media are making smart hiring smart, looking at how they boost decision-making, simplify candidate sourcing, and enhance recruitment results overall.

Through examining how AI algorithms process large data sets and how social media profiles indicate a person's fit for a job, this research seeks to assess the synergy between social media and AI in enhancing recruitment efficiency.

In addition, this study analyzes the ethical implications, including privacy issues and possible biases, involved when AI and social media are applied to the recruitment process. Through case studies and questionnaires with industry experts, the research will evaluate the overall effect on recruitment success, cost savings, and candidate experience. aim is to offer recommendations to organizations looking to utilize these technologies while ensuring fairness and

Keywords: artificial intelligence, AI-driven technologies, recruitment efficiency, AI algorithms, ethical implications, conventional recruitment practices.