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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM49977
Volume:
9 |
6 |
Jun 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study investigates the impact of Customer Relationship Management (CRM) integration at BenHive Technology Pvt Ltd., a dynamic IT solutions provider. The research evaluates how CRM systems enhance operational efficiency, customer satisfaction, and internal workflows. Data was collected through employee interviews, CRM analytics, and client feedback, focusing on system integration, employee adaptability, and outcomes in communication, lead management, and customer retention. Findings reveal that while CRM implementation has improved client interactions and decision-making, gaps in training, customization, and interdepartmental collaboration persist. The study underscores the need for strategic CRM deployment and ongoing evaluation to maximize its benefits in tech-centric environments like BenHive.
KEYWORDS
Publication Date
4/26/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
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