A STUDY ON THE GROWTH OF ECOMMERCE PLATFORMS FOR SPORTS NUTRITION PRODUCTS AND SUPPLEMENTS

This research report analyses the e-commerce market for clothes, supplements, and products for sports nutrition. The study examines the elements, such as convenience, brand loyalty, and product quality, that affect consumer behaviour when making purchases online. The impact of influencer marketing and social media marketing on consumer choice is also examined in this article. Using customer surveys, data was gathered. According to the research, e-commerce has transformed the sports nutrition and apparel business by giving customers access to a wider range of goods. The analysis also uncovers difficulties faced by internet merchants, including inventory management and upholding customer confidence. In this fiercely competitive industry, the paper offers advice to firms on how to strengthen their e-commerce strategy and boost customer happiness. From the angles of design purpose, function, data design, and technology, this study aims to construct a sports e-commerce system. This paper discusses the current state of the art in the field of sports nutrition, focusing on the role of health literacy, food literacy, nutrition literacy, and health-promoting media literacy in order to highlight how each literacy type theories the relationship between education and health through ecommerce. The study is concluded with a brief review of the literature on the social and psychological impacts of nutrition misinformation, particularly as they relate to online contexts.