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Paper ID:10.55041/IJSREM.GSTCOS085

A Study on the GST 2.0 Implementation in the Indian Stock Market with Special Reference to the FMCG Sector

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM.GSTCOS085

Volume:

10 |

7 |

Jul 2026

Pages:

1-9

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem.GSTCOS085

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KV

Konda Vishwateja

MBA Student,

CMR Institute of Technology, Hyderabad

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Mentors

.NS

. Nutan Singh

Assistant Professor

CMR Institute of Technology, Hyderabad

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Abstract

The Goods and Services Tax (GST) is one of the most significant indirect tax reforms introduced in India with the objective of creating a unified national market, improving tax compliance, and enhancing economic efficiency. The proposed GST 2.0 framework aims to further simplify the tax structure, rationalize tax rates, strengthen digital compliance mechanisms, and promote ease of doing business. This study examines the conceptual framework and structural features of GST 2.0 and analyzes its fiscal implications on the Indian economy. The research investigates the macroeconomic impact of GST 2.0 on Indian equity markets with particular focus on the Fast-Moving Consumer Goods (FMCG) sector, which is highly sensitive to changes in taxation, consumer demand, and distribution efficiency. The study evaluates the post-implementation financial performance of ITC Limited by analyzing key profitability indicators and stock market behavior using Kolmogorov-Smirnov normality tests, Shapiro-Wilk tests, trend analysis, and ratio analysis. By examining stock price movements, market volatility, and investor perception, the research assesses whether equity markets efficiently incorporate GST-related information. Findings provide valuable insights into the effectiveness of GST 2.0 reforms, their influence on corporate performance, and their role in shaping investor confidence and stock market outcomes.

KEYWORDS

GST 2.0 FMCG Sector Indian Stock Market ITC Limited Kolmogorov-Smirnov Test Tax Reforms Investor Sentiment Profitability Analysis

Cite This Article

Konda Vishwateja, . Nutan Singh, "A Study on the GST 2.0 Implementation in the Indian Stock Market with Special Reference to the FMCG Sector," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 7, pp. 1-9, Jul 2026. https://doi.org/10.55041/ijsrem.GSTCOS085

Full Article/Conclusion

The study concludes that GST 2.0 has had a mixed but largely positive impact on the FMCG sector and on the financial performance of ITC Limited. Normality tests (Kolmogorov-Smirnov and Shapiro-Wilk) applied to 62-day pre-GST and 63-day post-GST Nifty FMCG datasets confirmed that both distributions are non-normal, with the Shapiro-Wilk test rejecting the null hypothesis (H₀) in both cases (p = 0.015 and p = 0.042 respectively). This confirms that GST 2.0 reforms have a statistically significant impact on FMCG market prices. At the firm level, ITC Limited demonstrated strong improvement in profitability from Q2 to Q3 FY 2025–26, with net profit growing by 9.40%, EBITDA margins improving by 1.12 percentage points, and return ratios (ROA and ROE) rising, indicating effective adaptation to GST 2.0 reforms. While the broader stock market experienced transitional volatility, it demonstrated a strong recovery phase peaking at 11.16% growth before stabilizing. Overall, GST 2.0 has contributed to structural improvements in the Indian economy — enhanced tax transparency, streamlined supply chains, and strengthened corporate efficiency — although its full benefits are realized gradually. This study emphasizes the need for stable fiscal policies, better market awareness, and continued empirical research using non-parametric statistical methods to fully understand the long-term economic impact of such far-reaching tax reforms.

References

Agarwal, A. (2025). Tax reform and household welfare: The impact of GST 2.0 on India's FMCG sector. Journal of Economic Policy and Development, 12(2), 45–60. Agarwal, A., Sharma, R., & Gupta, P. (2026). Perceptions of FMCG stakeholders on GST 2.0 system. International Journal of Business and Management Studies, 14(1), 78–92. Rajput, S. (2026). Impact of GST on FMCG sector in India. Journal of Financial Analysis and Research, 10(3), 112–125. Manjunath, K. (2021). Impact of GST on FMCG companies in India. International Journal of Commerce and Economics, 9(2), 33–47. Joseph, M., & George, T. (2022). Impact of GST on FMCG sector: Consumer and retailer perspective. Journal of Retail and Consumer Studies, 11(4), 55–70. Popli, N., & Mishra, R. (2023). Impact of GST on FMCG industry: Pricing, supply chain and competitiveness. International Journal of Supply Chain Management, 8(1), 21–36. Adwankar, A., & Agarwal, S. (2019). Effect of GST on FMCG market. Journal of Business Strategy and Development, 7(3), 90–104. Indhumathi, R. (2025). Analysis of impact of GST announcements on Indian stock market. Journal of Financial Markets and Policy, 13(2), 67–81. Kumar, V., & Singh, A. (2020). GST and its impact on Indian stock market performance. International Journal of Financial Studies, 6(4), 101–115. Sharma, P. (2021). Sectoral analysis of GST impact on Indian economy. Economic Research Review, 15(1), 40–58. Gupta, R., & Verma, S. (2022). Financial performance of FMCG companies post GST. Journal of Accounting and Finance, 10(2), 88–102.

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Publication Date

7/4/2026

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