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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM44717
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The growing influence of social media has significantly transformed consumer behaviour and purchase decisions. This study explores the impact and satisfaction derived from social media platforms in shaping consumer purchase decisions. It examines how factors such as influencer credibility, product authenticity, user reviews, security concerns, and service quality affect consumer trust and satisfaction.
KEYWORDS
Publication Date
4/16/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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