A study on the impact of ai-based video marketing on consumer engagement and brand awareness through social media platforms

Artificial Intelligence (AI)-based video marketing has become a significant trend in the modern digital marketing landscape, and organizations today are increasingly focusing on adopting AI-driven strategies to enhance their marketing effectiveness. Similar to how workforce diversity was considered a critical factor in organizational performance, AI-based video marketing is now viewed as an essential tool for improving consumer engagement and strengthening brand awareness. Researchers and industry experts highlight that AI is not a static concept but a continuously evolving technological phenomenon. In the context of digital marketing, AI enables businesses to analyze consumer behavior, predict preferences, and deliver personalized video content. However, managing and implementing AI-based marketing strategies effectively remains a challenge for organizations. Consumer engagement in digital marketing refers to the level of interaction between consumers and brands through digital platforms. In this study AI enables focuses on real-time interaction by analyzing user behavior and providing personalized responses, which strengthens the connection between consumers and brands. The author has highlighted the higher levels of engagement lead to improved customer satisfaction and brand loyalty.