A Study on the Impact of Covid-19 On Life Insurance Awareness in Tirupur City

Insurance serves as a safeguard against financial loss and is a crucial component of risk management, primarily used to protect individuals from unexpected or uncertain events. In an insurance agreement, the insured pays a fixed premium to the insurer in return for financial compensation in the event of a covered loss. This study explores how life insurance companies continued to provide services to customers during the COVID-19 pandemic and how their efforts influenced and encouraged customers to purchase additional policies. The research also assesses customer satisfaction with the services provided. Primary data collection methods were used, and the information gathered was analyzed using various statistical tools, including Percentage Analysis, Chi-Square Test, Likert Scale, Correlation, and Rank Analysis. These tools helped in understanding consumer perceptions, the effectiveness of services offered, and the overall impact of insurance companies during the pandemic period.