A Study on The Impact of Payment Apps on Financial Behaviour of Users

A Study on The Impact of Payment Apps on Financial Behaviour of Users”

Mr. Malhar Kate1, Prof. Rajendra Jarad2, Prof. Dhananjay Bhavsar3, Prof. Mahendra Yadav4, Prof. Praveen Suryavanshi5

Department of MBA,

Dr. D. Y. Patil Institute of Technology, Pimpri, Pune, India

Abstract

Today’s payment apps have become essential for managing finances—enabling rapid transactions, bill payments, and online shopping without the need for cash or cards. This study examines how digital payment solutions influence everyday financial behaviour, highlighting both their conveniences and potential drawbacks such as security vulnerabilities and impulsive spending. An online survey (N=103) gathered data on usage frequency, comparisons with traditional payment methods, support for achieving savings goals, expense tracking ease, and security concerns. Statistical analyses—including descriptive and correlation measures—reveal that while consumers enjoy the convenience and reliability of platforms such as PhonePe, Google Pay, and Paytm, the ease-of-use may slightly drive impulsive spending. Despite high overall satisfaction and trust, users indicate that savings features and aspects of the user interface could be improved. The study concludes with actionable recommendations for developers, financial institutions, and policymakers aimed at enhancing digital financial services.

Keywords: Payment Apps; Digital Payments; Financial Behaviour; Security; User Experience; Savings; Consumer Behaviour