A STUDY ON THE IMPACT OF WORK-LIFE BALANCE PRACTICES ON EMPLOYEE PRODUCTIVITY IN THE LOGISTICS SECTOR

In the modern business landscape, employee productivity is increasingly influenced by organizational practices that support work-life balance (WLB). The logistics industry, characterized by demanding schedules and operational pressures, presents unique challenges in maintaining such balance. This study examines the relationship between work-life balance practices and employee productivity, focusing on a logistics company. A descriptive research design was adopted, with data collected from employees through structured questionnaires and supported by secondary data from organizational records and academic literature. Statistical tools such as percentage analysis, chi-square, and correlation methods were applied. The findings indicate that flexible scheduling, supportive management, and workload management significantly enhance productivity levels. Conversely, poor work-life balance leads to stress, absenteeism, and reduced efficiency. The study concludes that effective WLB policies are not merely employee benefits but strategic tools for improving organizational performance.