A STUDY ON THE IMPACT OF WORKPLACE CULTURE ON EMPLOYEE JOB SATISFACTION AT HYUNDAI.

This study analyzes the impact of workplace culture on employee job satisfaction at Hyundai Motor India Pvt Ltd. Workplace culture plays a critical role in shaping employee attitudes, motivation, and overall performance. The research focuses on key cultural dimensions such as leadership style, communication practices, recognition systems, teamwork, and work-life balance. A descriptive research design was adopted using both primary and secondary data. Primary data was collected through structured questionnaires from employees, while secondary data was gathered from journals, books, and company reports. Statistical tools such as percentage analysis, chi-square test, and correlation were used. The findings reveal that a positive workplace culture significantly enhances job satisfaction, employee engagement, and productivity. The study concludes that organizations must foster a supportive and inclusive culture to achieve long-term success and employee retention.