A Study on the New Normal of Employee Challenges and Effectiveness of Hybrid Work Culture (With Special Reference to Amravati City)

A Study on the New Normal of Employee Challenges and Effectiveness of Hybrid Work Culture (With Special Reference to Amravati City)

Vishakha S. Gupta - PG student – Department of Business Administration, SIPNA C.O.E.T., Amravati, Maharashtra, India. guptavishakha72@gmail.com

Dr. D. R. Chawada – Professor – Department of Business Administration, SIPNA C.O.E.T., Amravati, Maharashtra, India. drchawda@sipnaengg.ac.in

Abstract

The hybrid work culture has become a prominent employment model in the post-pandemic period by integrating remote and office-based work. Although widely implemented in metropolitan cities, its adoption in semi-urban areas like Amravati remains relatively under-researched. This study examines the effectiveness of hybrid work culture in Amravati City, with a focus on employee productivity, work–life balance, job satisfaction, organizational support, and access to technology.

Using a descriptive research design, primary data were collected from 100 hybrid employees through a structured questionnaire, supported by secondary data from journals and reports. The findings indicate that hybrid work improves productivity, flexibility, and work–life balance when supported by proper technology and organizational policies. However, challenges such as weak internet connectivity, communication gaps, mental fatigue, and reduced visibility persist. The study concludes that while hybrid work is effective in Amravati, its long-term success depends on structured policies, leadership support, and strengthened digital infrastructure.

Keywords

Hybrid Work Culture, Employee Productivity, Work–Life Balance, Organizational Support, Amravati City