A STUDY ON THE PERCEPTION OF HYDERABAD CONSUMERS ABOUT GREEN PRODUCTS AND THEIR PERFORMANCE

Green marketing is the practice of promoting products and services that are thought to be ecologically friendly. Green marketing differs from regular marketing in that it emphasizes the promotion of environmentally friendly goods. It’s sometimes referred to as “environmental” or environmental protection. Environmentally friendly marketing. These activities are fast expanding over the world and have a significant impact. Role in raising customer knowledge of environmentally friendly products and their benefits It has a positive impact on the environment, which aids consumers in their purchasing decisions. This is a paper about tries to investigate the use of environmentally friendly items by customers of various ages as well as educational qualifications These activities are rapidly growing across the globe and have an important role in creating awareness among consumers regarding eco-friendly products and their impact on the environment which helps the consumers in their buying decisions.