Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
IJSREM37243
Volume:
8 |
8 |
Aug 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study explores the impact of neuro marketing techniques on advertising effectiveness. By leveraging insights from neuroscience, neuro marketing aims to better understand consumer behavior and enhance the efficacy of advertising strategies. This research analyzes various neuro marketing strategies and their influence on consumer engagement and response. The findings suggest that neuro marketing significantly improves the precision and effectiveness of advertisements, leading to better consumer recall and increased brand affinity.
KEYWORDS
Publication Date
8/28/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
0
Total views since publication
PDF Downloads
2
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...