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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM18749
Volume:
7 |
4 |
Apr 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Over the last 20 years when one looks at evolution that has taken place in how coffee shops have started to be perceived and the kind of experience it is bringing on table for its consumers. To carry out its business successfully every business needs a workable and successful marketing strategy in order to be noticeable. A brand that opened its first store in 1971 in Seattle has grown from one store to 24000 retail stores in 70 countries. As per a source as on 27th February 2023, the number of Starbucks stores in India is 292. This makes us wonder what is the secret behind the success of Starbucks in India. The objective of this paper is to study and understand the marketing strategies of Starbucks and what makes it different from its competitors.
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Publication Date
9/3/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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